our story

Possibly the most expensive item of clothing you will ever own and, ironically, the least worn – wedding dresses get all the glory and do none of the hard yards, instead burning a big hole in the nuptial budget. Why not opt for a designer gown that’s already been down the aisle, but for a fraction of the cost?

“After forking out a small fortune on my gown, I didn’t want it to face the same sad fate as many other dresses – thrown in a box never to be seen again.”

After spending hours online searching for a way to trade in my prized possession I realised what was lacking was a bridal service that offered off-the-rack designer gowns – all in one beautiful location.

I believe that in today’s fast paced, wasteful and over consumed online world brides are longing for a memorable and mindful shopping experience like no other.”